This .epub format is the same for iBooks on the Apple iPad, iPhone, iPod Touch, Sony eReader, Barnes and Noble’s Nook and all the other smart phones.
But there is a caveat…
People who own Kindle eReaders are very picky. The more your ebook looks like a regular paperback, the better your sales will be.
Don’t believe? Just go to Amazon and check out the reviews of ebooks. The most prevalent complaint is poor formatting and or the navigation “leaves a lot to be desired.”
You have to realize…Kindle customers are lovers of books. That’s why they bought the Kindle!
They see the beauty of having thousands of books at their disposal as a huge benefit to them and their environment. No trees have to be sacrificed for their reading pleasure.
And, that’s the key, “reading pleasure.”
Your job as an self-published Author, is to see to it your readers enjoy your ebook. Formatting and navigation, while not as sexy as writing, enhances their pleasure. They are able to click the “next” button and completely immerse themselves in your prose.
The only time your reader becomes aware of the hardware is when your formatting interrupts their reading flow.
So what do I mean by navigation and formatting?
It’s so simple even a fifth grader could format for the Kindle…because Hyper Text Markup Language (HTML) is considered the best format for eReaders like Kindle, Sony and the Nook. Each company that makes eReaders (i.e., Amazon, Sony, Apple, Barnes and Noble, etc.) suggests that formatting your fiction book be done in HTML first.
Which makes sense because your readers can adjust (reflow) the text from small to large in a Kindle so formatting your fiction book in HTML means your book will look good no matter what size font they choose.
Now there is nothing complicated about the HTML you’ll be writing in your text editor. The code is very basic and looks like what’s bolded in the following example:
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Struck by lightning at age 13, Breanna found to her delight she received paranormal powers. When her friend is suddenly murdered after discovering a conspiracy reaching to the highest levels in the IRS, Breanna vows to find out who is responsible. Her quest leads her right to Stone Reeves, an FBI agent who is hiding a secret. A secret she must unravel quickly because the conspirators have targeted her as their next victim.
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